Social Media Should Be A Part Of Your Marketing Plan, Not The Whole Plan
Hey there, you savvy entrepreneur! Are you ready to stay ahead of the digital marketing game? Excellent. You’re in the right place! I totally get it – the social media scene can be overwhelming – the constant posting, hashtagging, and keeping up with algorithms can feel like a full-time job on its own!
But lemme tell you what – you don’t have to be a social media superstar to market your business successfully. There’s a whole wide world of marketing beyond those feeds, and we’re here to walk you through it.
Now I’m not saying to ditch the socials all together – no way, they are a super effective piece of marketing – but I am encouraging you to not put all your marketing eggs into one social media basket.
The best marketing plan is a diversified one. It’s a plan that allows you to reach your audience in different ways and have a bit more control than just relying on algorithms and the social media gods.
Here are 10 really good ways to market your business beyond your social accounts…
1. Rock Solid SEO
You know what’s more satisfying than seeing your business at the top of search results? Not much! That’s where Search Engine Optimization (SEO) comes into play. Start with the basics – optimize your website with relevant keywords and meta descriptions. This way, when potential customers are searching for your product or service, you’re right there, waving them in.
2. Old School Networking
Remember those business cards gathering dust? It’s time to brush them off. Networking might be old school, but it’s a classic for a reason. Attend industry events, conferences, and local meetups. Nothing beats a good old face-to-face conversation when it comes to building genuine connections.
3. Blogging Brilliance
Blogs are more than just written words on a screen. They’re a powerful way to showcase your expertise. Set up a blog on your website and share valuable insights, tips, and stories. Show your audience that you’re not just about selling – you’re about providing value and understanding their pain points.
4. Email Magic
You know that inbox everyone checks multiple times a day? It’s a personal space, and you’re invited! Send out newsletters, updates, and exclusive offers to your subscribers. Keep them engaged and interested in what you have to offer. A well-crafted email can nurture your relationship with your audience and keep your brand top of mind.
5. Webinars and Workshops
Hosting webinars and workshops is like inviting your audience into your world. Share your expertise in real-time and allow for direct interaction. This builds a strong sense of community and positions you as an authority in your field. Plus, attendees get to see the face behind the business, adding a personal touch.
6. Podcast Power
Podcasts are the go-to for busy folks on the move. Leverage the power of the spoken word by starting your own podcast. Share industry insights, success stories, and expert interviews. This medium allows you to reach an engaged audience during their daily commutes, workouts, or chores.
7. Snail Mail Surprise – Take Your Marketing Old School
In a world of emails, a well-designed snail mail can make quite the impression. Direct mail campaigns stand out amidst the digital noise. Send personalized notes, postcards, or even small gifts to your loyal customers. This unexpected touch can leave a lasting memory and drive customer loyalty.
8. Collaborate Creatively
Two heads are better than one, right? Collaborations with other businesses can be a win-win situation. Partner with a business that aligns with your values and target audience. Cross-promotions introduce both your audiences to something new and exciting, expanding your reach.
9. Thoughtful PR Marketing
Getting featured in local newspapers, magazines, or online publications can give your business a credibility boost. Reach out to media outlets with your unique story, insights, or achievements. A well-placed article can introduce your brand to a wider audience and position you as an industry leader.
10. Exceptional Customer Service
Word of mouth is the original marketing tool, and it’s still gold. Delivering exceptional customer service creates loyal customers who can’t wait to spread the word about your business. Respond promptly to inquiries, address concerns, and go the extra mile to make your customers feel valued.
See? Your marketing doesn’t have to only focus on social media!
While that type of marketing might be dominating the scene, there’s a whole playground of marketing strategies beyond those platforms. Embrace these alternatives that match your style and comfort level. Your goal is to connect with your audience authentically and meaningfully.
In this journey beyond social media, I’ve got your back! If you’re looking for help, support and guidance in creating a more holistic way, let’s talk! Click here to schedule a complimentary Get To Know You call with me.
You don’t need to be a social media guru to make waves in the marketing world. Keep being your fantastic self, and let’s market your business in ways that feel right for you. Here’s to your marketing success!
