The Real Reason Your Marketing Feels Like a Second Job

Every day your work allows you to meet clients where they are & help them achieve something important. It lets you connect with a community of people working toward something wonderful. It fills your cup & inspires you. It gives you a sense of purpose & daily doses of joy

And then, at the end of the work you love so much, you go do your second job - marketing your business.

(At least that’s how I feel most days and I do marketing as my job!)

So you open an app, or pull up a Google Doc, and you let out a sigh of frustration, annoyance, or defeat. You know you need to do this but it feels more like filing your own taxes than promoting your business - necessary but something you’d rather avoid all together.

The good news, my fellow frustrated business owner, is that it can be easier.

You’ve collected a lot of marketing tactics but…

The “What do I do with all of this?” is the real issue. You’re not a content marketer, you’re not a copywriter, you’re a small business owner wearing a whole lot of hats.

This is, I’m sad to say, where my own industry really does fail entrepreneurs.

In any other business, content marketing is a whole ass department with creators, editors, strategists, and managers.

So when all of those roles fall to one person (you), the best place to be isn’t sifting through all the content marketing tactics, tips, & tricks you’ve collected. The best place to be is working within the clearest and simplest strategy for how to go from Point A (people discovering you) to Point B (your most aligned people paying you).

Ok this is an Honest Annie Solopreneur exercise…

1. Go to wherever you collect all your content & marketing info (a playlist on TikTok, the Save tab on Threads, the bookmark bar on your browser, wherever)

2. Take a quick count of the number of “Do this…” posts, and “3 Simple Ways…” blogs, and “25 Hooks to…” lists that you have saved.

3. Be honest about how many of those tips & tricks you’ve tried to use with little to no success.

If it’s more than “a few”, I want to ask you a follow up question:

Are you using those tips & tricks inside of a clear strategy or plan? Or are you just tossing them out like little content grenades hoping they’ll do something?

If you’re landing in the post-and-cross-your-fingers group, I’ll venture a guess that all of that non-traction leaves you feeling defeated, frustrated, and at the end of your quickly fraying marketing rope.

Babe, I’m going to say this with my full chest, that’s not your fault and it doesn’t mean you’re doing it wrong, you’ve just headed out on a road trip with all the necessities but no map.

What if your marketing became a tick on your To Do list instead of a side gig…

I’ve worked with so many women who are at the point of content & marketing burn out because they felt like they had all the parts but no where to put them.

They show up with amazing stories, with fantastic client experiences, with passion and excitement for what they do, with a deep desire to impact their people but they feel so defeated by their content.

They also show up frustrated and resentful about the fact that marketing their business has to happen if they want to have the business.

So instead of adding one more tip or trick to their already overflowing collection, we take it all and put it into a strategy framework. We give it the foundation, the walls, the rooms, and the assigned spaces it needs to be a fully functioning home for their business marketing.

Once the house is built, their content & marketing becomes a part of their business that they can check off their weekly to-do list instead of finishing their first job & moving onto their content marketing second job.

• Content gets a clear job title & description so each piece becomes intentional & focused instead of random & pulled from left field.

• Brand visibility is built from a place of integrity, clarity, and authenticity.

• Trust & authority are established through consistency, honesty, and truly valuable information.

• Offers are made when audiences are ready, not when they finally succumb to the pressure.

And all of that works with each other in a system that’s easily repeatable, easy to understand, and built for your business & no one else's.

To put it really simply, when you have a simple plan (strategy) for how you’re going to bring attention to your business (content & marketing) and make money (sales), you don’t have to spend side gig hours doing it.

You need a few hours a week to get yourself set & planned, content created, & follow up done. What you don’t need is to clock into a job you hate with all the tools but none of the instructions.

When you’re ready to give up that second job…

I know we all want to find ways to make small business simpler and easier to manage. So if quitting your content marketing side gig is part of your future, we can start laying out that perfect-for-you strategy.

Feminine Authority Content & Marketing is a 4 part framework - like the blueprint for that efficient house - created for women entrepreneurs who know they need to say it, share it, and sell it, but don’t want to turn into content marketing professionals.

It’s built on a foundation of feminine authority - alignment, intuition, and self trust that every woman carries but maybe hasn’t been able to tap into for her business. It’s a way of creating content & planning marketing that turns down the hustle, the pressure, and the bro-coded tactics.

Your next step can be a 1:1 Content Consult with me. These sessions are a deep dive into what you’ve been doing, the shifts you can make, & how you can rebuild your content marketing house so your business promotion no longer feels like your least favorite part of entrepreneurship.

We wear a lot of hats, us solopreneurs, but the thing is, you can at least make one of those hats more comfortable to wear. Let’s plan on quitting that second job and making your content & marketing just a task on your weekly to-do list.

Katie Kastner is a content writer, anti-patriarchy content strategist, & feminine authority’s biggest fan. She is the creator of Feminine Authority Content & Marketing, a framework built around the idea that your business can be effective, ethical, and entirely your own. She works with women entrepreneurs who are done fitting into someone else’s box & ready to build their own.