A Feminine Authority Workshop
Intentional Content:
Plan & Create Content
That Does It's Job
...because more content doesn't mean
better content if there's no clear purpose
Wednesday, April 22nd
11am CST
Live on Zoom
$47
Live Workshop | Lifetime Replay Access | Content Planning Workbook
Intentional Content is a 50-minute workshop on creating the kind of content that serves a real purpose - to introduce, to inform, & to invite.
Most small business owners aren't struggling with discipline or consistency when it comes to the content they create to promote their offers.
They're struggling with direction & strategy because either they haven't found a system that works for them or they're throwing the proverbial spaghetti at the wall
& hoping something sticks.
They might be too focused on content trends & kissing up to the algorithm & forgetting that good content is good
at it's job.
What is Intentional Content?
Intentional Content is the second pillar of the Feminine Authority Content & Marketing framework.
It asks a simple question of the content you create to promote what you do: Does each piece have a job?
It asks 3 things actually:
Is this piece here to introduce you?
Is this piece here to teach something, inspire someone or expand an idea?
Is this piece here to invite someone into your world?
Most content that doesn't convert isn't bad content, it's just a little lost & unsure of it's purpose.
You're feeling the shift, right?
You've started the inner work & divine feminine healing.
Maybe you've learned how to slow down a bit, create from a more grounded place, and trust your inner knowing more than you ever have before.
You also understand there are lots of ways to do the same thing in your business and that content & marketing created with a cookie cutter will not work anymore.
And yet, your content still doesn't quite sound like you. Your marketing feels all over the place. You're still second-guessing what to say & visibility still feels like more performance than presence.
Here's what's might actually happening:
Feminine energy has given you the awareness & permission to make a change, but you just don't have the structure to build something with it all.
This is where Feminine Authority Content & Marketing comes in - this is that structure.
And The Feminine Authority Foundation Workshops are the bridge between the two.
The Feminine Authority Foundation Workshops
are sessions designed to introduce you to a different way of creating, delivering, & optimizing your content & marketing.
It's a method built on instinct, voice, and structured authority instead of hustle, performance, and output.
Intentional Content
Wednesday, April 22nd
11am CST
Live on Zoom
In this workshop we cover...
This is a live, working session.
You'll bring your own recent content — posts, emails, captions, scripts — and audit them through three lenses & using The 333 Method For Simple Content Planning.
Purpose
Does each piece of content have a job? Do you know what they job is before you create it?
Direction
Does your content build toward something over time, or does it create isolated moments that float around on their own?
Path
Is there a clear route from your content to working with you? Does the path go from finding you, getting to know you, & then working with you?
By the end of the session, you'll know exactly where the gaps are — and what to do to fill them with intention & purpose!
The 4 Pillars of Feminine Authority Content & Marketing
Feminine Authority is built on four pillars. We introduce all four so you understand the full framework, but we're digging into Intentional Content.
After the workshop you'll have...
- A clear understanding of the three content jobs: Introduce, Teach, & Invite
- A completed Content Audit Worksheet showing where your current content is landing
- Clarity on which content type you're underusing (hint: it's almost always Invite)
- One solid, purposeful action you can take this week
- Your Content Audit Worksheet & 333 Method Planning Guide to keep and reuse again & again
Who is this workshop for?
This workshop is for service-based business owners, consultants, & coaches who are already creating content — and who want that content to actually build something.
Small business owners in search of a method & framework that takes all the guessing & spaghetti-throwing out of your content planning.
Entrepreneurs who know they have to also be content creators but really don't want it to be a second full time gig.
If you've been posting consistently but feel like your content is more "Here, try this" than "Here, this is what you need", this workshop will be incredibly helpful.
Do I need to take the first workshop - Value Led Visibility - before this one?
Nope, one workshop is not dependent on the other.
However, if you'd like to really get into Feminine Authority Content & Marketing & apply it to your business as a complete framework, you can start with the first pillar, Value Led Visibility, and take that workshop here.
Hi, I'm Katie...
But if we're about to yank the patriarchy out of your business & create your feminine authority foundation, we've probably been online besties for a minute :)
I am a content writer, content marketing strategist & the creator of the Feminine Authority Content & Marketing method.
After 6 years in the online business world - all of that time spent creating content & marketing strategy for myself & my clients - things started to feel REALLY unaligned.
The more I healed my own divine feminine, the more I unpacked & recognized the devastating hold patriarchy has had on just about every facet of business, the more I became unable to teach marketing, create content, & exist in an industry that I truly loved.
Marketing is people connection & that's the part I've always been obsessed with - how we connect what we do with the people who would most benefit from it.
Feminine Authority Content & Marketing is all the necessary & needed parts of promoting your business, creating content & building your brand, but through the lens of feminine energy.
We're not reinventing the wheel, we're creating one that fits us better.
And I'm so glad you're here doing this work with me.
xo,
Katie
