So you’ve started an online business? Time for a quick course in Digital Marketing!
But first, big congrats on doing something huge! It takes guts, passion and perseverance to start and grow a business online!
Now that you have that business up and running the next big step in creating killer marketing that highlights your genius and speaks directly to your target dream audience. In today’s digital age, it’s more important than ever to have a strong online presence, and a well-executed marketing strategy can help you achieve just that.
However, if you’re brand new to the world of digital marketing, it can be incredibly overwhelming even figuring out where to start.
That’s why I’ve put together a blog series – Creating Your Digital Marketing Plan – to help online entrepreneurs like you develop a comprehensive online marketing strategy that drives engagement, conversions, and growth for your business.
In this first post, we’ll look at just what online, or digital, marketing is and why it’s so important for small businesses.
What is Digital Marketing?
At its core, online/digital marketing is any strategy or tactic that you use to promote your business on the internet.
This might include things like search engine optimization (SEO), social media marketing, email marketing, content marketing, and more.
The digital marketing umbrella is huge and doesn’t have to be tackled all at once. Part of your first step is deciding where to concentrate your efforts as you begin to market your business.
Why is Digital Marketing Important for Small Businesses?
There are so many reasons why online marketing is important for small businesses…
- Increased visibility: With an effective online marketing strategy, you can increase your business’s visibility and reach a wider audience than you could with traditional marketing methods.
- Better audience targeting: Online marketing allows you to target specific audiences based on demographics, interests, and behaviors, which can help you reach the customers who are most likely to be interested in your products or services.
- Improved audience engagement: By providing valuable content and engaging with your audience online, you can build stronger relationships with your customers and foster a sense of loyalty and trust.
- Increased conversions: (think views to sales) With the right online marketing strategy, you can drive more conversions and sales for your business, helping you achieve your business goals and grow your revenue.
When you start an online business, online marketing comes with the territory but the thing is, it doesn’t have to feel overwhelming!
In the next post, we’re going to dive into setting up a simple and effective digital marketing plan.
In the meantime, here are a few key takeaways…
- Online/Digital marketing is any strategy or tactic that you use to promote your business on the internet.
- Online marketing is important for small businesses because it can increase visibility, improve audience targeting, increase audience engagement, and drive conversions.
- With the right online marketing strategy, you can achieve your goals and grow your business!
- Online marketing can be done at scale – small businesses can start with simple and effective marketing plans.
And a few things to consider – grab a journal or open your notes app and answer these questions. These will help you be ready for our next step, creating your basic marketing plan.
- What are your goals when it comes to marketing your online business?
- Be specific and make them measurable. Do you want to grow your email list? Drive sales for a shop? Build awareness within your industry?
- Who is your target, dream audience? Who do you want to reach with your marketing?
- Who are some of your main competitors? How do you differ from them?
I encourage you to take your time with these questions, they’ll be super helpful when laying out your marketing plan.
Keep an eye out for the next post and if you’re ready to learn everything you need to know to create killer content and client-focused marketing, check out The MarketHER Membership!
It’s your community for learning, support and total business empowerment!
