5 Big Reasons You Should Tell Stories In Your Content 

Who doesn’t love a good story? And who doesn’t love telling a good story? Storytelling and stories have been a fundamental part of human communication for thousands of years – and because of this humans are hardwired to naturally respond to stories. 

Now in the world of online business, storytelling has become an increasingly popular marketing technique. It’s a powerful way to grab your audience’s attention and build an emotional connection with them. 

Let’s talk about 5 big reasons why storytelling content is your marketing best pal. 

1. Stories are memorable

We remember stories much more easily than we do facts and figures. 

No really, it’s science. 

When we hear a story, our brain releases oxytocin, a hormone that helps us build trust and empathy. This makes it way more likely that we will remember the story, and the message it carried. 

By using storytelling in your marketing and content, you’re making your brand more memorable and easier to connect with. 

2. Stories evoke emotion

Stories create emotion. Humans respond to emotion.

When we hear a story, we experience a range of emotions – joy, sadness, fear, excitement – so by tapping into these emotions, you’re creating a strong connection with your audience.

This connection helps to build a relationship based on shared emotions and experiences. And that connection can be a powerful motivator for your audience to take action and engage with your brand.

3. Stories humanize your brand

Storytelling brings the human into your business.

Stories help to humanize your brand by making it more relatable and approachable. 

By telling stories about the people behind your brand, clients and customers you’ve worked with (with their blessing, of course) and even the story of your business journey –  you are creating connection.

With connection comes trust and credibility. And people do business with brands they trust. 

4. Stories create a sense of community

Storytelling builds community and when it comes to building a brand, especially online, community is key. 

By telling stories that reflect your customers’ values and experiences, you’re building a shared sense of identity and purpose – your audience can identify, relate and ultimately engage. 

This sort of shared experience and community creates a very customer base that is invested in your brand and likely to recommend it to others.

5. Stories differentiate your brand

In the noisy online space, it can be hard to differentiate your brand from the competition. 

Storytelling helps you to stand out by creating a unique and memorable brand identity. By telling stories that reflect your brand’s values, personality, and vision, you can set yourself apart and attract the audience that most aligns with you and your business. 

Storytelling content will always be an effective marketing tool, no matter what. 

As long as your business depends on humans, storytelling will help to reach those humans. 

If you’re ready to start using storytelling in your marketing but you’re not sure how? I got you!!

This 30 minute workshop will take you through the what, why and how of creating storytelling content.

Included with the recorded webinar you get a detailed workbook that guides you through planning and creating your storytelling content.

Click here to get the workshop! I can’t wait to hear the stories you’ll tell!

And if you’re ready to take control of your marketing and content, let’s talk!