So you’ve spent hours (maybe even days) creating the perfect sales page for your offer. The headlines grab attention! The benefits are crystal clear! Oh and those testimonials? They’re absolutely glowing. But now that your sales page is live, you’re faced with the never-ending task of creating fresh content to promote it.
Here’s the thing: that sales page you worked so hard on? It’s actually a goldmine of content just waiting to be repurposed.
Instead of staring into space – or sitting frustrated – trying to come up with new content ideas, you’re going to take the amazing copy and content you’ve already written in that sales page and transform it into multiple pieces of content that will reach your audience wherever they hang out online.
As a business owner, your time is precious (and limited). Learning how to repurpose content effectively isn’t just about working smarter – it’s about creating a consistent, powerful message that reaches more of your potential dream clients without burning yourself out in the process.
I’m going to show you 10 creative (and honestly pretty simple) ways to repurpose your sales page content.
These strategies will help you:
– Save time on content creation
– Reach new audiences on different platforms
– Reinforce your message consistently & clearly
– Get more mileage out of your existing copy
– Create a cohesive marketing strategy that feels manageable
The best part? You can implement these ideas one at a time, testing what works best for your business and your schedule!
Let’s get into it!
First of all, WHY repurpose your content?
Let’s be honest – running a business means wearing approximately one million hats, and “content creator” is just one of them. THAT’S why repurposing yours is such a game-changer. You don’t need to, and shouldn’t, spend time reinventing the wheel when the wheel you already invented is pretty awesome!
So when it comes to your sales page, think about it: your sales page already contains your most polished, strategic messaging.
You’ve written every word to speak directly to your ideal client’s needs, desires, and pain points. Why not make that brilliant copy work harder for you?
Here’s what makes content repurposing such a smart strategy:
✨ Maximum Impact, Minimum Effort
Instead of creating content from scratch every time, you’re taking proven messages and adapting them for different platforms. Work smarter, not harder!
✨ Consistent Messaging
When you repurpose your sales page content, you’re ensuring your message stays consistent across all platforms. This repetition helps your audience better understand and remember your offer.
✨ Reach Different Learning Styles
Some people love reading detailed posts, while others prefer quick visual content or listening to podcasts. Repurposing helps you connect with your audience in the way they learn best.
Ok, that’s out of the way, let’s get into some actual repurposing.
10 Ways to Repurpose Your Sales Page Content
1. Create Social Media Carousel Posts
Your sales page is practically begging to be turned into scroll-stopping carousel posts! Take those carefully crafted benefits and transform them into visually appealing slides that stop the scroll.
Here’s how:
– Turn each key benefit into its own slide
– Transform client testimonials into beautiful quote cards
– Break down your process or methodology step by step
– Share your “before and after” scenarios visually
Pro Tip: Use consistent colors and fonts from your sales page to keep your branding cohesive. And don’t forget to save those carousel templates for future use!
2. Lay Out an Email Sequence
Your sales page already is already telling an engaging and audience focused story of transformation. So break it up into quick and value packed emails that nurture your audience.
Here’s a way to do it:
– Use your sales page headlines as email subject lines
– Break down each major benefit into its own email
– Share testimonials as social proof sprinkled throughout
– Transform your FAQ section into a helpful email addressing common concerns
Pro Tip: Add personal stories and behind-the-scenes insights to make your emails feel more intimate than your sales page.
3. Record Video Content
Those sales page written words are SO good and when you take that and add the power of video, that’s some powerful content! Whether it’s quick Reels or TikToks or more in-depth YouTube content, video helps you connect with your audience on a deeper level.
Try a few of these:
– Create short-form videos highlighting individual benefits
– Record client testimonials as video success stories
– Demonstrate your process or methods in action
– Share quick tips related to your offer’s main problem/solution
Pro Tip: Don’t feel like you have to read your sales page like a script – use it as an outline and just speak naturally about the topic .
4. Design Eye-Catching Infographics
Visual learners, unite! Use your sales page data and turn them into shareable infographics that quickly highlight valuable info.
You can:
– Visually layout a step-by-step process
– Create comparison charts of before/after scenarios
– Turn stats or results into easy-to-read graphics
– Design a roadmap of your client journey
Pro Tip: Keep your infographics simple and clear. Don’t try to pack a ton of info into one graphic, it will be too hard to read and easily skipped.
5. Write Blog Posts (Like This One!)
Your sales page is a treasure trove of blog post ideas just waiting to be written. Remember that the best blog posts are ones that give really juicy info, showcase & walk through a process or provide a specific answer to a specific problem.
There is content in your sales page that does all of that!
Pull out info & write a blog post about:
– A deep dive into each main benefit or feature
– Expand on client success stories into case studies
– Create “how-to” content related to your offer’s outcomes
– Layout one of your process from problem to solution
Pro Tip: Use your sales page FAQs as blog post ideas – each question could be its own in-depth article!
6. Create Pinterest Graphics
Pinterest, at its most basic, is a search engine and your sales page content can help you show up in those searches.
Use your sales page content and:
– Design pins featuring client testimonials
– Create step-by-step process graphics
– Share tips and tricks related to your offer
– Turn key benefits into eye-catching quote pins
Pro Tip: Create 3-4 different pin designs for each piece of content to test what resonates best with your audience.
7. Develop Lead Magnets
Your sales page should be laying out the transformation your offers provide. So pull a small piece of that transformation – a micro win – and turn that into a simple yet super valuable freebie!
Consider something like:
– Turn your process into a checklist or roadmap
– Create a quick start guide from your “how it works” section
– Design worksheets based on the problems you solve
– Offer a mini-version of your paid offer
Pro Tip: Use these lead magnets as content upgrades in your repurposed blog posts and social content!
8. Record Podcast Episodes or Audio Lessons
Just like you can take your sales page from written word to high impact video, do the same with a podcast episode or recorded audio lesson. There is going to be a portion of your audience that prefers to listen rather than read, so provide that content for them!
Try one of these audio/pod recordings:
– Share stories behind your testimonials
– Dive deep into each problem you solve
– Interview clients about their success stories
– Break down your methodology step by step
Pro Tip: Want to expand your audience further? Be a guest on other shows and use your sales page content as talking points!
9. Host Instagram/Facebook/TikTok Lives
You know your stuff better than anyone so jump on a Live and talk all about it! Use your sales page as talking points and promote the offer on your Live.
During your Live:
– Do a Q&A addressing common objections
– Give a behind-the-scenes look at your offer
– Host a live training on a problem you solve
– Share live client testimonials or success stories
Pro Tip: Save your lives and repurpose them into more content – talk about content inception! (Sadly without Leo 🙁)
10. Create LinkedIn Articles
If you are a B2B business, take that info packed sales page and turn it into professional thought leadership articles on LinkedIn.
To make is LinkedIn focused:
– Write about industry trends related to your offer
– Share professional case studies
– Discuss the bigger impact of the problem you solve
– Offer expert insights into your methodology
Pro Tip: LinkedIn loves personal stories – blend your sales page content with your professional journey for maximum impact.
Repurposing your sales page content isn’t just about working smarter – it’s about creating a sustainable content strategy that lets you show up consistently for your audience without burning out in the process.
Because let’s be honest, we’ve got enough on our plates already!
Remember, you don’t need to implement all these strategies at once. Start with one method that feels aligned with your energy and audience, and build from there. The key is progress, not perfection!
Ready for More Support Like This?
If you’re diggin’ these content repurposing strategies, you’ll love being part of The Haven – a supportive community created specifically for Entrepreneur Moms like you.
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Because running our business while also raising your family shouldn’t feel overwhelming. Let’s do this together! 💕
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